One of the reasons search engine optimization (SEO) is very powerful is that you can track and analyze almost everything about it. SEO metrics provide valuable insights into how your organic search strategy is doing, whether you’re looking at ranks, traffic, engagement, leads, sales, or income.
SEO metrics also give you the information you need to develop new tactics or revise and enhance existing ones. But how can you figure out which SEO metrics to track? Google Analytics and a variety of SEO tools give thousands of data.
In this article, we’ll go through the 5 most important SEO metrics indicators and the tools that may help you remain on top of them.
What is SEO metrics tracking and how does it work?
You may have a few queries regarding how to track and report your SEO results if you’re new to the process.
Luckily, SEO metrics tracking is simple than it appears. It simply entails selecting which metrics are most critical for your business and then tracking your success using those indicators on a regular basis.
The key to getting useful information from SEO tracking, however, is choosing the correct SEO metrics. After all, you may be tracking huge numbers of metrics. A monthly report containing all of these, on the other hand, would take hours to read and would likely confuse the reader.
1. Organic traffic
Organic traffic is one of the most significant criteria for analyzing SEO efforts or SEO metrics.
This is because it reflects all of the users that came to your site only because of organic search.
While total visitor counts might give you a sense of how well your site is performing, focusing on organic traffic is a better approach to assess the direct effect of your SEO strategy.
After all, improving your visibility in search for keywords related to your brand and industry is one of the key objectives of any SEO plan, and it stands to reason that if you’re performing, the number of visitors you receive through search results should continually grow.
And Google Analytics makes it simple to get this data.
This report will provide your site’s organic traffic for the preceding month by default. You can view the overall number of sessions you’ve had, as well as how that number has changed over the month.
You may also change the time range to get a better accurate picture of your organic traffic performance over time and determine if it’s related to your SEO efforts.
2. Bounce rate
A “bounce” comes when a visitor visits a page on your site and then exits without proceeding to another page.
Your “bounce rate” is defined as the % of visitors who do this.
It’s also a good measure of whether the information on your site corresponds to what consumers expect when they select one of your pages from a list of search results.
If a big number of your users leave your site and go to a different page from the results, it’s a sign that the page they’re arriving on isn’t providing them with the content they’re looking for.
If your bounce rate continues to drop, you can be assured that the pages that are ranking in search are giving what your visitors want and those pages are helping you in meeting your SEO targets.
3. Domain authority
Many important SEO tools like Moz, Ahrefs, SEMrush, and others-Domain Authority / Domain Rating to calculate a website’s overall SEO strength. The score is determined by a variety of elements, including the number of backlinks, the quality of referring websites, and other considerations.
The score is based on a logarithmic scale and spans from 0 to 100. As a result, increasing a score from 80 to 81 is more difficult than increasing a score from 20 to 21. When all other factors are equal, sites with better ratings are predicted to rank higher for search queries than those with lower scores.
To be clear, Domain Authority is not a ranking parameter used by Google. However, this parameter is computed using ranking considerations, it is critical to keep an eye on it. So, you have to work on boosting or increasing your Domain Authority if you want to remain at the top of the search results on google.
Page Authority is also important to keep an eye on for your most important landing pages. This statistic analyzes the authority of individual pages rather than the domain overall.
4. Rankings for keywords
This is a simple metric to calculate.
It seems obvious that as you attempt to improve your site’s ranks for keywords that are important to your business, you’d want to keep track of how those rankings change.
For a few of your most key terms, you might want to do it carefully. After all, a simple Google search for those terms will show your current position.
After that, you may use a tool like SEMrush to get a more in-depth view of your rankings result.
When you open the Organic Search Positions page, you’ll get a list of all the terms your site ranks for, as well as the positions it ranks in.
The fact that this measurement is towards the bottom of our list does not imply that it is unimportant.
This metric is likely the most significant for measuring your overall efficiency since it indicates the impact of your Seo techniques on your company’s most critical goals, such as leads and sales.
Trying to set up custom goals in Google Analytics is the easiest approach to get this information.
You may set objectives for online sales, lead form submissions, mailing list signups, and almost any other activity that is important to your business.
The percentage of your visitors who perform each of these activities may then be easily tracked, allowing your firm to make meaningful progress toward its targets.