What is Google Search Console? | Webmaster Tools

Google-search-console

Google Search Console is a free service that allows webmasters, web developers, and SEO specialists to see how their site performs in Google Search.

There are several wonderful SEO tools out there, like Ahrefs, Moz, and SEMrush, and you can do a lot with them.

Backlink profiles can be viewed. Make a keyword list. Look for mentions that aren’t linked and guest posting chances.

With a single click, you can conduct complete SEO audits. However, whether you’re an agency or an in-house team, a tiny business, or a big company, there are some situations where such tools fall short. And where they fall short, Google Search Console comes out on top.

What is Google Search Console?


Google’s Search Console is a tool that is free and may help anyone with a website know how they are performing on Google Search and what they can do to increase their search visibility and drive more relevant traffic to their sites. Google Search Console is a rebranding of Google Webmaster Tools.

It was no necessary to log in to the tool daily. You’ll receive an email from Search Console if Google discovers any new issues on your site. However, you should check your account once a month or whenever you make changes to the site’s content to ensure that the data is secure.

Set Up Of Google Search Console

The first step is to register your website with Google Search Console if you haven’t yet.

Go to the Google Search Console website and sign in with your Google Account preferably the same one you use for Google Analytics.

You can see the Add Property button in the upper left corner, click and you’ll see this dialogue box:

welcome to Google search console

After that, you must confirm that this site is yours.

Previously, you had to either embed code in your website header or send an HTML file to your webserver to complete this.

If you already have Google Analytics, it will confirm your site for you, and you will see something like this:

google search console verification

If it doesn’t work for you, try one of the other verification options.

Once your site has been confirmed, you should provide a sitemap if you have it.

This is a basic XML file that tells Google Search Console about your website’s pages.

When you already have one, you can normally find it in your browser by typing http://yourdomain.com/sitemap.xml.

You can utilize internet tools like XML Sitemaps to construct a sitemap if you don’t already have one.

Install the Google XML Sitemaps plugin if you’re using WordPress to operate a website on your own domain.

After you’ve activated the plugin, go to your WordPress dashboard’s Settings and click on XML-Sitemap.

There should be nothing more you need to do because the plugin should have already generated your sitemap.

At the very top of the page, you’ll see your URL.

Come to Google Search Console, copy the link address, and paste it under “Add a new site map” in Google Search Console.

It could take some time for Search Console to begin collecting data on your website.

Wait a few moments, then continue to discover what more you can learn with Google Search Console!

Overview report of Google Search Console

You’ll be able to see a lot of information about your site’s activity in GSC once you’ve added and approved it.

However, this is a strong tool; it also is only some of the highlights of new types of information and critical data to keep an eye on a regular basis.

‘Queries’ is the dimension in the issue. When Search Console mentions ‘Queries,’ it’s referring to the phrases that people type into Google. 

Particularly, the keywords they looked at previously coming to your website. The four indicators specific to Search Console are as follows:

  • Clicks 

The clicks metric in Google Search Console refers to the search behavior of Google users. It indicates the number of times a searcher clicks on one of your web pages after conducting a term search.

  • Impressions

The number of times a page from your site shows in a Google SERP (search engine results page). This can be a total number of impressions for the page or the number of impressions for a  specific query.

  • CTR (Click Through Rate) 

The percentage of users that see a preview of one of the given pages and then click on it. A page may have ten impressions and one click, for example. The CTR would be ten percent in that situation.

  • Average Position 

This is where your content appears on a SERP for various search queries. For example, able to obtain the valuable position one for a query? Is it on the first page, or is it not even on the first page?

Overview

When you go to your website in Google Search Console, the first thing you’ll notice is your Overview.

This is a quick summary of the most important details in Google Search Console. By clicking on the appropriate links, you may navigate to particular aspects such as your Crawl Errors, Google Analytics, and Sitemaps from that kind of webpage.

Users can also use the option in the left-hand menu to get to these locations.

Search Results

This section provides a summary of how your site appears in the SERPs, including total clicks, impressions, position, click-through rate, and the queries for which your site appears.

The top-level filters let you sort data by location, date, search type, and much more. This information is critical for determining the effectiveness of your SEO efforts.

Index Coverage report

The Index Coverage Report has been the one you’ll use the most daily, specifically if you regularly update your website with new information. You may check the index status for all of your site’s pages in this analysis.

No webpage may be ranked on Google unless it has been indexed by Google. You can see any pages that aren’t indexed in the Index Coverage report. You’ll also understand why Google isn’t indexing them there. The report can guide you in keeping track of ranking issues and resolving them.

Sitemaps

You can see information regarding your sitemap in Google Search Console under “Sitemaps,” indicating whether you have it and when it was recently edited.

If you find that the last time your sitemap was uploaded was some time ago, you should submit it again to update the number of URLs uploaded.

Otherwise, this assists you in keeping track of how Google understands your sitemap or even whether all of your webpages are displayed as you desire.

Removals

Go to removals if you need to temporarily remove a page from Google’s search results for a certain reason.

Before all this goes out, you can remove a page for about 90 days.

You’ll do it on your own website if you want to simply remove a page from Google’s crawlers.

Mobile Usability Report

Modern websites must be able to accommodate visitors who use a variety of devices.

In 2018, mobile devices accounted for more than half of all web traffic. That ratio will very certainly continue to increase.

Google has a Mobile-Friendly search feature that you may use to accurately report a page. In Search Console, the Mobile Usability report shows you how Google views your entire website in terms of mobile performance.

AMP Report

This Mobile Usability Report and the AMP Report are related. Keeping your site as mobile-friendly as practical requires the use of AMP pages.

You can also get data on how your AMP pages are working in Search Console’s AMP Report. Google has indexed how many AMP pages for your site, according to the report. It also assists you in finding pages that Google is unable to correctly index.

When this happens, Google displays the reason for not being able to index your page. As a result, any problem can be resolved quickly and easily.

Manual Actions Report

You may check the Manual Actions tab to see if any of your pages are violating Google’s webmaster quality rules.

It’s among the tactics Google has implemented to address webspam.

Link Reports 

In SEO, links are quite significant. They are used by search engines to judge the importance of a page and where it should appear in search results.

Google Search’s Links report allows you to examine how well your website is performing in terms of links.

External links, internal links, top linking sites, and top connecting text are all displayed. More importantly, it displays the top connecting sites, as well as the frequency with which they link to your site and the number of pages to which they link.

Robots.txt Tester

This tool lets you check that a robot.txt file you used to prevent Google’s crawlers from a certain resource is still active.

Therefore, if you have got a picture that you don’t really want to show up in a Google Image Search, you can check your robot.txt here to make sure it’s not showing up anywhere it shouldn’t.

You’ll get an Accepted or Blocked notice when you test, and you may update properly.

Conclusion

Google Search Console is a tool that must be used frequently to be effective. It’s just half the battle after it’s set up. You’ll get the most out of it if you use it on a regular basis.

Are you experienced with Google Search Console? What are the areas where you find the most benefit? Please leave your ideas in the comments section below, and good luck with your data analysis!

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